Viralg´s employees are hardcore gamers who know the global Peer 2 Peer networks inside out. An insiders knowledge is crucial in order to block swapping. According to ESA (Entertainment Software Association) worldwide piracy is estimated to have cost the US entertainment software industry over $3.0 billion in 2001, robbing game developers and the game industry of revenue that could be used to underwrite the creation and marketing of an even wider array of game titles. As the market for entertainment software product has grown, and as pirates have become increasingly sophisticated technologically, there has been a dramatic increase in the instances and variety of forms in which game titles have been pirated.